Can This Offer Be Refused?

Should I say, "Shucks, I already went for something else," "Great, how do I sign up," or "Next offer, please?"

Damac has on offer a free Jaguar with every flat or office purchase in its off-plan towers. Gimmicky, yes, but is there any merit. Perhaps. Last time I checked, Damac's off-plan offerings cost considerably more than those of similar size and locaton. Of course, the developer can claim other benefits--more facilities, better materials, better designs and layouts, etc. But there are similar properties with similar facilities, and design and layout features are often a matter of taste. In any event, these features probably don't justify the higher prices.

So, few should doubt that they will be paying for the "free" car if they go for the offer. Yet, there still may be some merit. I suppose the car is handed over as soon as the contract is signed and the first two payments are made. In most off-plan purchases this would mean 20% of the total purchase price. If one had to take out a mortgage to fund puchase of a flat then it might be hard to take out a car loan at the same time, if they needed one. This two-in-one offer from Damac would solve that problem.

But, I don't see any additional merit in this offer. One could probably find a similar off-plan option for less--saving enough to purchase the car of their choice if indeed they needed or wanted one. If the Damac property is really one's choice, why not try instead to negotiate a lower purchase price?

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